advantages of marketing communication

A small yellow-page ad can cost thousand rupees. It leads to a situation of price war and that makes the production activity unduly wasteful. Though one cannot entirely turn one’s face away from the objections which are raised against advertising, it is clear that much of the criticism is either ill-founded or exaggerated. NEED ARTICLE ON REAL ESTATE AGENT, HOW HE CAN SUCCESS IN HIS BUSINESS. The messaging communication is either direct or indirect in nature with an intention to persuade the customers to indulge in the purchase of the products and services. They don’t need convincing. Human instincts, like desire to possess, to be recognised in the society, etc., are provoked in order to sell products. (viii) Encouragement to Better Performance: Advertising gives the employees that feeling of pride in their jobs and the products they produce or help to produce, which is basic to high morale. Fast forward to the early 2000s and famous sites including Flickr, MySpace and YouTube emerged in 2005 with Facebook, and Twitter the following year, there are now hundreds of millions of users on social media sites. iv. Press, radio, and TV advertisements have short life span and relatively costly persuade unit of space or time. There is considerable truth in Sir William Leverhulm’s remark that advertising is an educational and dynamic principle. However, in so far as advertising offers wide choice in making their purchases, it improves their life style and raises their standard of living. Advertising makes purchasing easy for the consumers. The business is often the sender and consumers are the receivers; messages sent from consumers back to the business are known as feedback. Direct selling creates a rapport with the customer and is often combined with sales promotions such as coupon mailers. 12. 4. Consumer legislation can also prevent such abuses of advertising. (6) Prestige and impressiveness of mass media advertising. in creative writing. Let's stay in touch :). In reality advertising increases the prices of goods. It is true that advertising often persuades people to buy things they should not buy, they do not need nor they can afford. Disclaimer 9. Large scale competitive advertising by prominent competing firms can possibly lead to advertising wars with the consumers being made to pay for it. Consistency: Consistent messaging is less confusing to customers. And if not, positive results are stagnated. Such goods become status symbol. Advertising is directed to a large number of people and not to one individual. Latest innovations and arrivals. THANKS AND REGARDS. In the absence of income from advertising, the newspapers have to be produced at a higher cost and may not be able to keep themselves free from party pulls and pressures from business lords. Internet Advertising has a Lower Entry-Level Fees: If you have a limited budget, Internet advertising can be much more in reach than traditional methods. The innovation of cold tea and cold coffee for the use during summer has helped in increasing the demand for these beverages even in that season. Advertisement also raises demand for products, increases scale of production, brings economies of large scale production and thus finally decreases cost per unit and hence price. Money spent on advertising is a wastage if demand for advertised goods and services does not increase. It makes the company curate a distinctive identity in the market and in the minds of the customers as the brand that craves out the marketing and promotional ways that are not only strategic in nature but have an edge in the ways to communicate about the features and attributes of the products and services. (2) Advertising clutter or too much competition. Personal selling involves salespeople who are paid to personally promote a product face-to-face with the consumer. Advertising aims at educating the buyers about new products and their diverse uses. It teaches us to adopt new ways of life and higher standard of living. There are several benefits of integrated marketing communications, mostly having to do with how customers perceive and understand your company or brand’s message. Advertisements in the IMC mix are paid spots in media such as television, radio, magazines, billboards and websites. One important part of the integrated marketing communications strategy is segmentation and targeting. Everyone needs to be informed of the processes of your business — both you and supplier. Repetition of advertisements, the manufacturers are not only able to retain existing markets but are also able to expand the markets both by attracting more people to their products and also by suggesting new uses for them. That means they enjoy the fun but reserved fun. Small local firms cannot match the big advertising budgets of multinational companies.

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