Our frozen snacks repertoire is a complete food solution for both professional chefs and home makers. Brought to you from the house of ITC. So for instance, a vegetable kebab platter of eight pieces costs Rs. Buy Now . The consumer is continuously changing and looking for high quality, tasty and nutritious food at home but without too much effort. SAURABH (North Region)email@example.com, SUBHODEEP (East Region)firstname.lastname@example.org, SRIDHARA (South Region)email@example.com, PARAG (West Region)firstname.lastname@example.org, ITC Cares at P.O. They also look for the ability to cook them without using too much oil. We want to explode the category. In 2018-19, ITC launched over 50 new FMCG products, across categories such as foods, personal care, education and stationery products, agarbatti and matches, the company said in its annual report. Frozen food companies basically targeted families along kids with the products like French fries, burgers and other kid friendly snacks. While focusing on them, ITC is working to expand the market and cater to the millennials, DINKS (double income no kids) as well as the baby boomers (mid-50s to mid-70s) by expanding the range of products and the occasions, where they can be consumed. “Perception among consumers is that it is not as good as fresh, and it lacks nutrition and it is not healthy and tasty and people don’t even want to try it. To address the concerns of consumers regarding availability of products, and to make them accessible, ITC has started home delivery of its frozen food product range, like ITC Master Chef. The products are positioned as healthier, which can be prepared in a jiffy. It is a category they are not interested in. Keeping the requirement of a consumer in mind, the pricing has been kept affordable. “We also believe it has a much larger purpose as the enlargement of ITC’s food business enhances incomes for the Indian farmers and also provides a much-needed fillip to the country’s processed food industry”, he added. Rajmah Galouti Kebab. Frozen Foods Frozen Foods ITC Master Chef Frozen Snacks ... Products. Madan added that generating consumer trial and getting consumers to buy these more repeatedly is a challenge. Explore the range of ITC Master Chef frozen snacks View all. ITC had forayed into the Rs7,400-crore frozen foods market in 2017 with raw prawns. While consumer acceptance for frozen food has continued to go up, the penetration and frequency is far below that in the western world and lower than even our neighbours. The Indian consumer continues to seek varieties in taste, but is now increasingly conscious about health. Sachid Madan, narrates, “We believe that the consumer is now putting greater value to his/her time and is looking for personalized offering. Considering the future of frozen foods industry, Madan forecasts, ““The market is expected to more than double over the next five years led by changing consumer habits and perceptions and the availability of better products. [PP: Got something new?] Order Now! Let's reshape it today, Hunt for the brightest engineers in India. This is why all large international QSR chains have standardised their products based on frozen or centrally prepared ingredients, making it quick and easy to present the final product to consumers at their outlets. Almost all burger patties are prepared at a high quality plant based on a standardised recipe and then frozen. How are you dealing with the 'misconception' and how has consumer behaviour changed in the category? Living coronavirus found on frozen food packaging, India bets on frozen food buyers moving away from China, Amalgam forays into health-oriented frozen food market, Inciting hatred against a certain community, How Sushmita Sen broke stereotypes & inspired others. Most of the retail snacks do not have any artificial preservatives, except for the preservative which may be in the cheese-based products. Sachid Madan, Chief Executive – Frozen Snacks, Fruits and Vegetables, ITC Limited. This becomes very difficult with fresh produce, where year-round availability is a problem and the taste can change depending on the season, location or the chef at each store. Join Mint channel in your Telegram and stay updated with the latest business news. General Perception: Generally, among the varied consumers there stands a big challenge for frozen foods companies with the thought that frozen food is not healthy and does not tastes good and is often deep-fried. But ITC is planning to expand its expansive range of products where various cooking methods that can be applied and multiple occasions where the products can be consumed to expand the consumer database. 592, Bengaluru – 560 005Email: email@example.comCall: 1800 425 444 444, SAURABH (North Region) 9311198024 firstname.lastname@example.org, SUBHODEEP (East Region) 9051255100 email@example.com, SRIDHARA (South Region) 9845044883 firstname.lastname@example.org, PARAG (West Region) 9820298798 email@example.com, ITC Cares at P.O. We expect that the gap vis a vis our neighbours will narrow over the next few years. When it comes to HORECA (Hotel/Restaurant/Café), this sector has been under cost pressure, space and time pressure. Consumers also demand variety and are increasingly becoming more experimental and open to flirting with different cuisines but will still return to their comfort food for the majority of their eating occasions. A big deterrent is the misconception in consumers' minds that frozen food is not healthy, not as tasty or as fresh and has preservatives etc. Tomorrow is different. All ITC Master Chef products offer the best quality, reduce preparation time and come with the ease of cooking & storage. However, none of them has the kind of range that we do. Mirae Asset Emerging Bluechip Fund Direct-Growth, ICICI Prudential Bluechip Fund Direct-Growth. 86. The company has introduced over 50 different frozen food products under ITC Master Chef brand. Click here to read the Mint ePaperMint is now on Telegram. This will alert our moderators to take action. The whole hog started about 1-2 months ago," Madan said. Download The Economic Times News App to get Daily Market Updates & Live Business News. Tell us about the frozen food market in India and how it has changed over the past five years. But ITC is planning to expand its expansive range of products where various cooking methods that can be applied and multiple occasions where the products can be consumed to expand the consumer database. You must not reproduce, duplicate, copy, sell, resell or exploit any material on the Website for any commercial purposes. It'll just take a moment. In the western markets, the frozen section continues to grow as the range of offering is expanding and we feel that the same will happen in India provided we create products that meet the consumer expectations”. As mentioned earlier, our aim is to grow the market given its vast potential and the need for hygienic, healthy and 'as good as fresh' frozen snacks. Lime & Mint Wedges. He is also responsible for ITC’s Technituber subsidiary. ITC had forayed into the Rs7,400-crore frozen foods market in 2017 with raw prawns. Call: 1800 425 444 444. Promoting frozen food products which have been introduced under the ITC Master Chef brand, is to be a one-stop solution for innovative, tasty snacks for different occasions. The company’s push to ramp up distribution of its frozen foods brand comes as the cigarettes-to-notebooks company is hoping to reduce its dependance on the highly regulated cigarettes market. Fast-moving consumer goods (FMCG) major ITC Ltd on Wednesday said it was expanding its portfolio and distribution network for its frozen foods brand ITC Master Chef. No. Being a part of food industry means that competition is not just in the frozen food segment and includes snacks, every edible product and even eating moments, be it eating out or at home and as the market size is currently small, Madan added that competition is not a major concern as the opportunity to expand is so large.
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